Welcome To Darina’s World of Creativity & Insight
Work Meets Wonder
Hey Virtuemaker,
Ever wondered if the line between work and pleasure could not just be blurred but beautifully blended?
That’s exactly what I celebrate here. And you’re more than welcomed to hop on board.
I proudly mix work with pleasure, weaving the rich tapestry of life’s adventures into actionable insights and strategies for your brand’s growth.
Below you’ll find blog posts about my passions:
Sustainability, Hospitality & Effective Communication.
I sometimes sprinkle some life lessons to keep things fun. Bc I’m a thinker at heart 😉.
Closing the Green Gap Between Guest Values and Guest Behavior
The Disconnect Every Hotelier Needs to Fix But No one Talks About. Off The Record: Green Talk, Gritt…
Done Is Greener Than Perfect: The 80% Rule for Eco-Hotel to Avoid The Sustainability Trap
“We’re Paralyzed Waiting for the Perfect Solution” Off the Record: Green Talk, Gri…
The Silent Killer of Sustainability in Hospitality? No Accountability
Off the Record: Green Talk, Gritty Truth #6 “Without Regulations, It Always Gets Pushed to …
Sustainable Hospitality on a Budget: Smart Green Investments That Don’t Break the Bank
Like you, many sustainability hotel professionals aren’t talking about the financial elephant …
The Real Reason Hotel Staff Resist Green Initiatives (It’s Not What You Think)
Off the Record: Green Talk, Gritty Truth Series Part #4: “Our Staff Resist Change (and Honestly? We …
Oops, We Emitted Again: How Hospitality Can Learn From Its Sustainability Slip-Ups
Off the Record: Green Talk, Gritty Truths Series. Part #3 “We’re all terrified of admitting ou…
EU Passenger Rights Shake-Up: What It Means for Travelers (and Smart Sustainable Hospitality Brands)
The EU Just Gave Travel a Glow-Up—But What Does That Mean for You? Big changes coming to European tr…
Hospitality Growth vs Sustainability: The Uncomfortable Truth About Hospitality Success and Emissions
Off the Record Green Talk, Gritty Truths Part #2 “The Better We Perform, The More We Emit̶…
Sustainable Hospitality Burnout Is Real: Here’s How Smart Brands Pace Themselves
Off the Record: Green Talk, Gritty Truths Series. Part #1 “We Started with So Much Enthusiasm… Then …
Not Converting? Smart Brands Evolve Their Messaging to Keep Up With The Market Sophistication
Selling in 2025? Then You Need to Know What Stage Your Market’s In. Let’s get real for a second. It’…
What The Heck Does ‘Sustainable Tourism’ Really Mean?
You’ve seen it everywhere: “sustainable tourism.” It’s on websites, in bios, probably even printed o…
Neobanks: The Future of Banking. Lower Fees, Better Banking.
Last Saturday morning at my local farmers market I had an unexpected epiphany. As I wandered between…
Is Your Savings Account Working Hard Enough? The APY Secret Revealed
I still remember the day I opened my first “high-yield” savings account. The advertiseme…
Why Explorers Get More Value Out of Travel (And How You Can Too)
Do you remember the first time you traveled somewhere and felt truly alive? Maybe it was the taste o…
How To Understand Fintech Jargon Without Feeling Like An Outsider (The Truth No One Tells You)
You know that feeling you get when everyone speaks a foreign language fluently and you’re just…
Messaging? Words? Copy? Why Your Words Might Not Be Working (And What To Do About It)
Once again I was proven that the confusion is real. The other day, Mike (not his real name) a founde…
Coffee, Bread, and a Business Lesson No MBA Will Ever Teach You
Ten hours into our journey, with another two ahead, we found ourselves stranded in Maastricht—courte…
Vienna’s Startup Fest: That Electric Feeling of a Future Being Born (And How to Catch It!)
Ever feel that itch for something more? That pull to connect with people not just talking about a be…
Are You Blind to Your Ideas’ Flaws? Here’s How to Objectively Assess Their Value—and See Clearly
Have you ever been so excited about an idea that you couldn’t see its flaws? Maybe it was a new [&he…
The Energy Shift: How to Power a Sustainable Future Without the Jargon Overload
Ever felt like the whole “energy transition” thing is just a swirl of buzzwords—renewables, decarbon…
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