The Real Reason Hotel Staff Resist Green Initiatives (It’s Not What You Think)

Off the Record: Green Talk, Gritty Truth Series Part #4:

“Our Staff Resist Change (and Honestly? We Don’t Blame Them)”

“Save the Planet, Work Twice as Hard”: The Break Room Reality

It’s Tuesday at 2PM. You’re standing in your staff kitchen, eyeing a sustainability poster…….now creatively “edited” with a Sharpie.
“More work, same pay.”
“Next up: Solar-powered mops?”

Sound familiar? If your green initiatives are getting side-eyed by your own team, you’re in good (and global) company.

“Fear or resistance often sets in, particularly when it comes to changing staff behavior and prioritizing sustainability amid day-to-day business pressures. Owners frequently deprioritized staff training or emissions monitoring, despite knowing these are essential to long-term, continuous success.” – Sarah Habsburg-Lothringen, Responsible Hospitality Expert.

This kind of resistance isn’t a red flag, but rather a human response to change. Nobody wants to change what’s always worked, and someone’s definitely going to complain about the new way of doing things.

The Truth: Resistance is a Feedback Form in Disguise

Treat resistance not as a wall, but as a signal. It’s telling you what isn’t working in your roll-out.

The Three-Strategy Solution: From Resistance to Champions

The good news? You can transform sustainability skeptics into your biggest advocates. It just requires a different approach than most hotels use.

1. Embed Sustainability in the Work, Not as Extra Work

Don’t make them sit through another 60-minute meeting titled “Saving the Planet: Part 4.”

For your staff this feels like extra homework.
Instead, weave green practices into the tasks they’re already doing:

• Training room cleaning? Add: “Here’s how to save 10 mins AND water.”
• Front desk onboarding? Add: “Here’s how to talk about our refill station without sounding like a robot.”

This approach works because it doesn’t feel like additional burden. It feels like better ways to do the work they’re already doing.

Frame sustainability practices as efficiency improvements rather than environmental requirements.

Both can be true, but leading with personal benefits creates buy-in.

Make it practical. Make it painless. Bonus points if it saves them time or effort.

2. Appoint “Eco-Champions” (But Make It Worth It)

In order for this to work, you need to train your champions to focus on practical benefits rather than environmental theory. They should be able to explain how new procedures save time, reduce effort, or improve working conditions, not just how they help the planet.

3. Green Suggestion Box (That Doesn’t Go to the Landfill)

If staff feel the initiative is done to them, they resist.
If they feel it’s being built with them? Game-changer.

Set up a “green wins” board or suggestion box.

Respond to every suggestion within a week, implement good ideas quickly and reward the best ones publicly. Think of cash, perks, and shout-outs in front of management. Be creative.

As a bonus you’ll get insights you’d never hear in your office.

Example: “Guests keep leaving lights on in Room 308. Can we try a motion sensor?” Yes. Yes, we can.

Pro Tip: Share success stories regularly. When someone’s suggestion saves money or improves operations, tell everyone about it. This encourages more suggestions and shows that you’re serious about listening to your team’s input.

Change Is Hard, But Possible. You’re Not Failing. You’re Learning.

The most successful sustainable hotels don’t have staff who naturally love change. They have management teams who understand how to make change feel positive rather than punitive.

Hospitality teams are tired. They’ve heard it all and can see through “just for show” initiatives.

But they’re also eager to adopt sustainability programs that make their jobs better.
They’ll show up for change—when it’s:

• Useful.
• Shared with respect.
• Followed through with action.

You’re aiming for momentum, not perfection.

Your Next Step: One Champion, One Change

Pick one staff member this week who “gets it.” Don’t make it a big formal program, just ask for their input on making something work better.

HEre is an example: “Hey Maria, the towel reuse system’s not landing. Any ideas to make it smoother for guests and the team?”

Implement what she says. Credit her publicly.

This creates a positive cycle where other staff members see that their feedback is valued and that sustainability initiatives can actually make their jobs better.

You didn’t just reduce laundry loads.
You gained an engaged human who just might bring others on board.

Remember, every successful sustainable hotel started with staff who were skeptical about change. The difference between success and failure isn’t the absence of resistance, it’s how you handle that resistance and transform it into engagement.

Happy Implementing!

Does your staff resist change? How do you tackle it? Share your tips, you never know who it might help.

P.S. Don’t be shy to share your thoughts or feedback . Good or bad, don’t hold back 🙃.