The Background story

A team of 2 The VA Associates wanted to present their services to the world.

They wanted their website to be welcoming, clean, and intuitive.

The Brief

Craft copy for every page on the site.

Develop a suitable tone of voice for the VA Associates brand.

Collaborate with our team to create a content strategy.

VA Associates Portfolio Preview: Showcasing Expertly Crafted Pages

Copywriting Services I Provided

Website Copywriting

Discovering their WHY

Ideal Client Copy Vault

Tone of voice development

Results

Less Bounce

Rate

Increase in conversion

35%

3%

Home Page

After working on their tone of voice, I crafted copy that resonates with their ideal client.

Service Page

I wrote copy covering the services they offer while maintaining their unique brand voice.

Freebie

I created a downloadable template for the VA Associates.

It was linked to a blog post as a free resource.

I used their tone of voice and injected some humor.

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