The Background story
A team of 2 The VA Associates wanted to present their services to the world.
They wanted their website to be welcoming, clean, and intuitive.
The Brief
Craft copy for every page on the site.
Develop a suitable tone of voice for the VA Associates brand.
Collaborate with our team to create a content strategy.








Copywriting Services I Provided
Website Copywriting
Discovering their WHY
Ideal Client Copy Vault
Tone of voice development
Results

Less Bounce
Rate
Increase in conversion
35%
3%

Home Page
After working on their tone of voice, I crafted copy that resonates with their ideal client.



Service Page
I wrote copy covering the services they offer while maintaining their unique brand voice.



Freebie
I created a downloadable template for the VA Associates.
It was linked to a blog post as a free resource.
I used their tone of voice and injected some humor.
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